Redesign project for the wine brands. Chosen wine brand: Carnivor.
When redesigning the wine bottles for this project it was decided to lean into the name of the wine brand and work with imagery of carnivores. Initial designs leaned into the imagery of wolves however, these designs appeared too sinister and it was decided to add some sort of humorous twist to help break the design's forbidding nature.
The solution was to use the imagery of senior citizens who would be wearing ominous wolf masks which would be in sharp contrast to their softer, kinder nature.
The story behind the label designs calls back to the story of little red riding hood but now with an interesting take on the relation between granny and the wolf.
